The Coalition of Immokalee Workers’ “Now is the Time” Tour hits the road March 5-15, 2014!
* Ten-day, ten-city tour to take farmworkers, allies from Immokalee to Wendy’s home state of Ohio, ten back to Florida with a last stop in Publix’s hometown of Lakeland…”
Stops along the way to include actions in major cities, including Atlanta, GA, Raleigh, NC, Louisville, KY and Nashville, TN!
In 2001, the Coalition of Immokalee Workers launched the Campaign for Fair Food with a simple slogan: Taco Bell makes farmworkers poor. But today, Publix and Wendy’s are keeping farmworkers poor through their unconscionable refusal to join their competitors in support of the Fair Food Program.
What’s worse: Today, with their primary competitors supporting the penny-per-pound premium, both Wendy’s and Publix are actively profiting from their refusal to join the Program, gaining a cost advantage over their competitors at the expense of the farmworkers who pick their tomatoes.
Now is the time for this indefensible exploitation to end. Now is the time for Publix and Wendy’s to exit the road that leads back to the day when farmworkers were invisible and the claims of corporate-led social responsibility were unquestioned. Now is the time for Publix and Wendy’s to join the Fair Food Nation — farmworkers, consumers, growers, and their competitors — on the road to real social responsibility, respect for farmworkers as human beings, and a 21st century food industry where human rights are fundamental, the road to the New Day.